TV is about to get real--finally. The first commercial showing lactating breasts airs this weekend. It's for parenthood brand Frida Mom and its #sprayitforward campaign for a new line of products for postpartum breast care.
“We’re lifting the veil on the challenges new moms (and their breasts) face as they DIY their way through lactation woes--from massaging out clogged ducts with an electric toothbrush to slowing the flow with cabbage leaves,” says the commercial’s caption. “It’s time to care for your breasts, not just your baby.”
The commercial is already online and generating a ton of praise. “I could relate all too well! Such an amazing commercial! Thank you for shedding light to BF’ing struggles and showing us we are not alone.”
Another commented, “Omg I absolutely love this – WELL DONE on telling it like it is.”
One that summed up the commercial well said, "I just cried. This is so real. I’m watching this while feeding my baby girl. It has been such a hard but very worth while, journey.”
The ad's broadcast debut is during Sunday night's Golden Globe awards on WEAU TV-13. It'll presumably be edited from the original uncensored version below: