Contest Rules


1.  No purchase necessary to enter.  Participation is limited to persons 18 
years or older.  One entry
per person per day. There will be One grand prize winner per household
2.  Employees and immediate families of Maverick Media of Eau Claire LLC, IFD, 
Furnish 1-2-3
Menomonie, America’s Best Value Inn - Eau Claire, Micon Cinemas or  any other 
sponsors, their affiliates, and employees of direct market competing radio 
stations are not eligible to
3.  The contest period is October 21,2010 to November 18,2010.
4.  The contest will be administered as follows: Listeners will be asked to 
register for the contest at  beginning October 21,2010 and then  listen for their names to be 
announced at  7:40
am, 11:40 am or 3:40 pm weekdays. When listeners hear their names they need to 
call within 10
minutes to (715) 834-9494 to claim their qualifying prizes of tickets for 4 to 
Micon Cinemas and
becomne eligible for the Grand prize drawing Thursday November 18th with Curt 
and Sue in the
5.  The  Grand prize is an Ultimate Thanksgiving Makeover consisting of: $ 1000 
in Furniture from
Furnish 1-2-3 of Menomonie, Food and expertise for the Thanksgiving dinner 
provided by IFD
Warehouse Store in Eau Claire ( everything you need for your Thanksgiving Dinner 
valued up to
 $ 150)  and 2 Nights lodging for up to 4 guests at America’s Best Value Inn in 
Eau Claire. Some
restrictions apply. Lodging subject to availability. The prize sponsor will 
issue a prize value statement.
Prizes are final and cannot be changed, modified or altered by any participating 
sponsor or contest
winner.  Non-cash prizes cannot be redeemed for cash or traded for other 
non-cash merchandise.
6.  Prizes must be claimed between 8am and 5pm weekdays at 944 Harlem Ave, 
Altoona, Wisconsin
by November 30,2010 or they will remain the property of Maverick Media of Eau 
Claire LLC for
disbursal at its discretion.  Presentation of photo identification will be 
7.  All local, state, federal taxes, and any fees that may apply are the sole 
responsibility of the contest
winner.  The contest winner will be required to present his/her social security 
number and sign contest
waiver/release forms and applicable tax forms in order to claim the prize.
9.  Maverick Media of Eau Claire LLC reserves the right to use every entrant’s 
name, likeness, and
voice in live or recorded promotional material to be used in all media without 
compensation now or ever.
10.  All entries become property of Maverick Media of Eau Claire LLC.  Entry 
information may be
shared with other participating sponsors.
11.  Maverick Media of Eau Claire LLC and any other participating sponsors are 
not responsible for
any damages or injuries that may occur from use or misuse of the prizes or 
during travel to redeem
the prize. Maverick Media of Eau Claire LLC is not responsible for 
telephone/computer or mail errors
that may occur during the course of the contest.
12.  If any circumstances beyond the control of Maverick Media of Eau Claire LLC 
or any other
participating sponsors force cancellation of the event of which the prizes are 
part, neither Maverick
Media of Eau Claire LLC nor any other participating sponsors are obligated to 
provide substitute
13.  Maverick Media of Eau Claire LLC reserves the right to cancel or modify 
this contest at any time
during the contest period. Maverick Media of Eau Claire LLC reserves the right 
to change the official
rules of this contest during the contest . Maverick Media of Eau Claire LLC 
reserves the right to
reverse decisions if after further review a discrepancy is found.
14.  Decisions of Maverick Media of Eau Claire LLC and participating sponsors 
are final.
15.  Complete rules are available weekdays from 8am to 5pm at 944 Harlem, 
Altoona, Wisconsin,
54720, by sending a stamped, self-addressed envelope or on-line at

"The Mother Of All Shopping Sprees"

HOW TO ENTER:  Participants must watch Fox 25/48 Monday-Friday between 5-530pm or between 6-630pm between
November 8th, 2010 through November 19th, 2010. No purchase is necessary.  Only one entry per person per day
will be accepted. Entries that are not clear will be disqualified.



Starting Monday, November 8th through Friday, November 19th, 2010 (Monday-Friday only), viewers will be shown

a word or phrase relating to shopping during  “How I Met Your Mother”(5-530pm) and during “Two and a Half Men”
(6-630pm). Viewers will then be prompted to listen to WIAL (I-94) radio station in Eau Claire or WLXR
(Magic 105) radio station in La Crosse the next morning (Monday morning for the Friday contest) for an
opportunity to repeat the word or phrase and become a daily winner.


One daily winner from WIAL in Eau Claire and one daily winner from  WLXR  in La Crosse will be selected. All

daily winners will qualify for the Grand Prize drawing, to be held on Monday, November 22nd, 2010. Odds of
winning depend on the number of correct calls received.



If for technical reasons the daily contest does not air on Fox 25/48, WIAL  or WLXR, or no one correctly

identifies the word of phrase, then no daily winner will be selected and no daily prizing will be awarded
for that day.



PRIZES: Daily prizes: Fox 25/48 program merchandise  $50 Estimate          


Grand Prize:      $2,548 for the WLXR Grand Prize winner and $2,548 for the WIAL Grand Prize winner




Note: Grand Prize winners must come to the La Crosse office to pick up their prize and complete a W-9 form!


CONDITIONS: By entering this contest each participant accepts and agrees to be bound by these rules. All

decisions made by WLAX/WEUX-TV with respect to this contest are final and binding. Prizes cannot be exchanged.
No substitute prizes, except at the discretion of WLAX/WEUX-TV, which may substitute any prize for another
prize of equal or greater value at any time, for any reason, in its sole and absolute discretion. By
entering, each participant consents to the use of his/her voice, name and likeness for broadcast transmission,
advertising and promotion in connection with the contest. Each participant understands that no compensation
will be given for such use (where legal). WLAX/WEUX-TV makes no warranty, representation or agreement that
any videotape or likeness of any winner will be broadcast or otherwise used in any manner. Void where
prohibited by law. All Federal, State and local laws/taxes apply.
Winners, by acceptance of the prize, agree to release  WLAX-TV/WEUX-TV, Grant Media  LLC, Grant
Communications Inc. La Crosse Radio Group, Maverick Media and Fox Broadcasting Company, News Corporation,

 their parent, subsidiary, affiliated and related entities, and the officers, directors, employees,

licensees and assignees of each.*

 from any and all liability, claims or actions of any kind whatsoever from injuries, damages or loss to

person and property which may be sustained in connection with the receipt, enter for and/or use of any prize.




RULES AND WINNERS: For a copy of these rules and a list of the winners send a stamped, self-addressed envelope

to: “Mother of All Shopping Sprees”, WLAX-TV, 1305 Interchange Place, LaCrosse, WI 54603; or visit our website
at: ; or stop by at WLAX-TV or WEUX-TV during regular business hours (Monday-Friday 8am-5pm).
Winners list will be available after 12/1/2010 for 2 weeks.



ELIGIBILITY: To be eligible to participate, viewers must be 18 years of age or older residing in the

WLAX/WEUX-TV viewing area (which consist of the following Wisconsin counties: Barron, Buffalo, Chippewa,
Clark, Crawford, Dunn, Eau Claire, Grant, Jackson, Juneau, La Crosse, Marathon, Monroe, Pepin, Richland,
Rusk, Sauk, Taylor, Trempealeau, Vernon, Wood; and the following Minnesota counties: Allamakee, Fillmore,
Houston, Olmsted, Wabasha, Winnesheik, and Winona) except for employees of the Fox Television Network,
WLAX-TV, WEUX-TV, La Crosse Radio Group, Maverick Media and all subsidiaries, franchises, adverting
agencies, fulfillment companies, printers, distributors and mailers and their immediate families (including
spouses, parents, siblings, children and their spouses) or members of the same household of each. Only one
winner daily per household.


Fox 25/48 reserves the right to modify these rules at any time without prior notice.


When will we get the first lasting snow?
Mid November
Dec first
Mid December
January first