Kellogg’s Toucan Sam Makeover Botched, Says Social Media

Kellogg's is getting attention for all the wrong reasons after performing a major facelift to Toucan Sam from Fruit Loops. His blue body is now a kind of two-tone blue and turquoise, his beak went psychedelic and his eyes now have an anime look.

While it's not at all unusual for companies to tweak logos and characters subtly over the years, this makeover is very obvious and apparently ill-timed. Social media reaction is a bit one-sided, and not impressed, to say the least.